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AETNA INTERNATIONAL ANNOUNCE THE GLOBAL LAUNCH OF DIGITAL PRIMARY HEALTH CARE SERVICE, ‘vHEALTH BY AETNA’

India selected as the first market in the world to launch ‘vHealth by Aetna’, which will be offered in India by Aetna International’s fully owned subsidiary, The Indian Health Organisation

 — Aetna International (www.aetnainternational.com), one of the world’s largest health benefits businesses, has announced the first phase of the global launch of‘vHealthby Aetna’.

Indiais the first market in the world to see thelaunchof ‘vHealth by Aetna’ and isset to become the centre of excellence for global expansion of this service, with subsequent launches planned in other key global markets later this year. The Indian Health Organisation, Aetna International’s fully owned subsidiary in India, plans to have 4 million members in India by 2020, with revenue of INR 300 cr.

‘vHealth by Aetna’ is set to transform health care across the world.  The service is set to give patients a very different experience when they see a doctor, designed so that doctors have extended time with patients, to listen to their concerns, and treat them with courtesy and professionalism.  Consultations are delivered virtually, through a new mobile app, where they can communicate with in-house primary doctors by video call, or by telephone call.  The doctors can prescribe, refer to specialists, and advise on medical concerns.  Not only does this innovative service provide comprehensive, accessible primary health care, it also paves the way for a fully connected care package, reducing the need for hospital visits, and allowing members to manage their own health and keep all their health care records in one place.

As well as the clear benefit of fast access to a doctor from any convenient location, ‘vHealth by Aetna’ is also very cost effective, reducing the need for a physical consultation by an average of 47%.  Patients can rate their doctors immediately, and each doctor is carefully audited to ensure only the highest care, whilst maintaining complete confidentiality.

In India,’vHealth by Aetna’ will be available at an annual subscription cost of Rs. 2400 for a family of four.  This will entitle members to unlimited primary care consultations, to include the management of chronic conditions, treatment of minor illnesses, advice on alternate treatment options, interpretation of diagnostic reports and guidance to stay healthy. Diagnostic tests can be arranged at the member’s home and medication can be delivered to their door. Doctors will also refer members to appropriate medical specialists at our partner centres at discounted prices where appropriate.

Dr SnehKhemka, President of Population Health, Aetna International said, “At Aetna International, we believe that new innovations and technology will fundamentally change the way healthcare is managed and delivered. India has a reputation for rapid acceptance of technology, including smartphones, making it a perfect market for the launch of such an innovative tool, which we believe will revolutionize the primary care system.  The combination of our ‘vHealthby Aetna’ centre, our clinical expertise and our extensive network of medical partners, allows us to provide a uniquely integrated healthcare journey, which we believe will be of enormous benefit to our members.  We are very excited for India to be leading the way with this first launch of ‘vHealth by Aetna’.”

Manasije Mishra, Managing Director, Indian Health Organisation& Aetna Indiasaid, “Healthcare can appear complex and hard to navigate. ‘vHealthby Aetna’ can be a guide and partner in managing your family’s health.”  He continues, “Our doctors are trained and certified as per Swiss tele-medicine standards, and follow robust clinical protocols built by Medgate A.G., a Swiss market leader in tele-medicine for over 15years.  These protocols, customised for India, enableour doctors to provide evidence based diagnosis and care.We believe that the resulting clinical quality, together with the breadth and convenienceof this service will be unparalleled in the Indian health care market.”

About The Indian Health Organisation

Indian Health Organisation is one of India’s leading healthcare benefit company enabling people to effectively manage their health. IHO’s mission is to make quality healthcare accessible through an integrated primary care service, to become a trusted guide and provide customised healthcare solutions. With the focus on clinical excellence, digital technology and a wide network of healthcare partners, IHO is working towards redefining primary healthcare in India. IHO has the biggest outpatient network of high quality medical professionals and diagnostic facilities spread across 38 cities. Indian Health Organisation is a subsidiary of Aetna INC, a Fortune 100 company headquartered in the United States.  For more information, see www.iho.in

 

About Aetna International

Aetna International is committed to helping create a stronger, healthier global community by delivering comprehensive health care benefits and population health solutions worldwide. One of the largest providers of international private medical insurance, Aetna International serves more than 700,000 members worldwide, including expatriates, local nationals and business travellers. Its global benefits include medical, dental, vision and emergency assistance and, in some regions, life and disability. Aetna International also offers customised technological and health management solutions for health care systems, government entities and large employers to improve people’s health, enhance quality of care and contain costs. For more information, see www.aetnainternational.com

 

About Aetna

Aetna is one of the leading diversified health care benefits companies in the United States, serving an estimated 46.5 million people with information and resources to help them make better-informed decisions about their health care. Aetna offers a broad range of traditional, voluntary and consumer-directed health insurance products and related services, including medical, pharmacy, dental, behavioural health, group life and disability plans, and medical management capabilities, Medicaid health care management services, workers’ compensation administrative services and health information technology products and services. Aetna’s customers include employer groups, individuals, college students, part-time and hourly workers, health plans, health care providers, governmental units, government-sponsored plans, labour groups and expatriates. For more information, see www.aetna.com and learn about how Aetna is helping to build a healthier world

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rajni@medgatetoday.com

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