Mankind Pharma, a reputed global pharmaceutical firm, has launched a comprehensive nationwide campaign to raise awareness about organ donation. The initiative, aligning with the company’s motto of “Spreading Kindness,” aims to address the critical shortage of organ donors in India, where the donation rate stands at a mere 0.86 donors per million population.

On August 4th, Mankind Pharma unveiled a powerful video campaign designed to educate the public about the importance of organ donation. The campaign highlights the life-saving potential of organ donation and seeks to dispel common myths surrounding the practice.

Link to the video campaign: https://www.youtube.com/watch?v=PcY6ncslzTA

As a cornerstone of this initiative, Mankind Pharma hosted a special program at its office on August 12th, in collaboration with the National Organ & Tissue Transplant Organization (NOTTO) and leading medical experts. The event, which was broadcast live on YouTube, brought together all 22,000 Mankind Pharma employees in an unprecedented show of support for organ donation.

Mr. Rajeev Juneja, Vice-Chairman & Managing Director, Mankind Pharma, stated, “At Mankind Pharma, we believe in the power of collective action to drive meaningful change. Our organ donation awareness campaign is a testament to our commitment to improving healthcare outcomes in India. By engaging our Mankindians and partnering with experts, we pay tribute to the compassionate heroes who choose to give the gift of life to others, and we urge everyone to spark a wave of change by choosing to be an organ donor today.”

Mr. Sheetal Arora, Chief Executive Officer & Whole-Time Director, Mankind Pharma, added, “This campaign represents a significant step in our ongoing efforts to contribute positively to society. With only 0.86 donors per million and an alarmingly low number of registered donors in our country, choosing to be an organ donor is not just a personal choice but an act of spreading kindness. By leveraging our reach and resources, we hope to significantly increase the number of registered organ donors in India, potentially saving countless lives in the process. “

The live event featured insightful presentations from renowned medical professionals, addressing various aspects of organ donation. Dr Arvinder Singh Soin, Chairman, Liver Transplant, Medanta Gurugram, discussed the myths and facts surrounding organ donation, stating, “Organ donation is often misunderstood due to various myths. It’s crucial to understand that one organ donor can save up to eight lives. By dispelling these misconceptions, we can encourage more people to become donors and potentially save countless lives.”

Dr Anil Kumar, Director, NOTTO provided an overview of the current scenario of organ donation in India, emphasizing, “With a low donation rate, India faces a severe shortage of organ donors. This campaign by Mankind Pharma is a significant step towards bridging this gap. By raising awareness and facilitating easy registration, we can dramatically increase the number of potential donors and give hope to thousands awaiting life-saving transplants.”

The event culminated in a collective pledge by Mankindians to support organ donation, setting a powerful example for corporations across India. By recognizing the alarmingly low number of registered donors and paying tribute to those who give the gift of life, Mankind Pharma is leading a movement for change. The company’s organ donation awareness campaign is set to continue throughout the year, with additional initiatives and partnerships planned to inspire widespread participation across nation.