Traditional medicine systems have experienced a significant resurgence in recent years, attributed to the growing recognition of their effectiveness, safety, and patient-centric approach worldwide. The AYUSH systems, deeply rooted in ancient Indian traditions, offer a comprehensive framework for health promotion and disease prevention that encompasses not only the physical but also the mental, emotional, and spiritual aspects of well-being.

Ayurveda, often referred to as the “science of life,” emphasizes the balance between mind, body, and spirit through personalized lifestyle modifications, herbal remedies, and dietary interventions. Yoga and Naturopathy provide holistic approaches to health through breathwork, movement, and natural therapies, while Unani, Siddha, and Homeopathy offer unique systems of medicine tailored to individual constitutions and imbalances.

Traditional medicine has experienced a renaissance, with renewed efforts to integrate its principles into modern healthcare, promote research, and position it as a beacon of holistic wellness on both national and international fronts. The launch of the Ayushman Bharat-Pradhan Mantri Jan Arogya Yojana, which includes coverage for traditional systems, makes complementary medicine more accessible to a broader section of the population. In March 2022, the World Health Organization inaugurated its Global Centre for Traditional Medicine in India, aiming to tap into the fusion of ancient traditions and modern scientific advancements.

Furthermore, traditional medicine’s role in medical value travel and wellness tourism cannot be understated. With an increasing number of travellers seeking holistic healing experiences, destinations that offer traditional medicine practices stand to benefit economically and culturally. Integrating AYUSH practices into tourism offerings not only enhances the wellness tourism sector but also promotes cross-cultural exchange and sustainable healthcare practices.

With the objective to harnessing the full potential of AYUSH practices for promoting sustainable wellness at individual, community, and global levels, ASSOCHAM is organizing the “2nd Conference on Traditional Medicine: AYUSH Practices for Sustainable Wellness” on 27^th June 2024 at New Delhi.

Keeping in mind the relevance of topic, on behalf of ASSOCHAM, we cordially invite your esteemed organization to become a “Media Partner” for this programme.