Aurelle Health, the country’s first D2C Nutraceutical brand aimed at revolutionizing Women’s Hormonal Health, has been launched in India. Aurelle Health’s debut marks a new landmark in the Indian nutraceutical space, with clean, authentic, natural and science-backed supplements based on thorough research and clinically-proven formulations. Taking its lineage from Balaxi Pharmaceuticals, the inception of the brand is based on the statistics that 1 out of every 5 Indian women suffer from hormonal issues like Polycystic Ovary Syndrome (PCOS). The brand has further declared its aim of educating and supporting women in understanding their Hormone Health comprehensively in a simple yet effective manner.

“Hormonal imbalances are caused due to unhealthy eating, sedentary lifestyles and genetic factors and there is no real cure to PCOS or symptoms caused by hormonal imbalances -it just have to be through diet, lifestyle and supplements. The type and severity are varying and vast and there is no ‘one size fits all’ solution. Hence, Aurelle Health incorporates the goodness of natural ingredients, backed with scientific research, to ease everyday life of modern Indian women. We aim to touch the lives of women across the country through both our products and the community we are building,” said Aurelle Health Founder Paridhi Maheshwari, adding that the brand incorporates her personal journey through PCOS, along with her experience in the pharmaceutical industry.

As part of the launch phase, the company has introduced products across four categories – hair health, skin health, gut health and weight management. The novel products namely Clear Canvas, Mane and Maintain, Gut Health and Tone it Down, adhere to the highest production standards, are non-GMO, clinically proven, sugar free and vegan. With a dedicated R&D and production under expert observation, Aurelle Health assures the best quality and no side effects.

Dedicated to providing a simplified solution for PCOS, Aurelle products are currently available on their website https://aurellehealth.com , on Amazon and in select skin/hair clinics. The products are slated to soon be made available across leading e-commerce websites and skin clinic chains across major cities. Aurelle believes that true wellness lies in the power of purposeful formulations. Women in India today are tired of juggling multiple bottles and pills as micronutrients for PCOS and Hormonal Health. Aurelle’s innovative supplement products intend to solve this problem by combining super ingredients in one convenient formula.