Centrum Addresses Growing Joint Health Concerns with Launch of Centrum Joint & Mobility Capsule in India
With the unique combination of UC-II® and Vitamin K2, which promotes cartilage repair and improves flexibility Centrum, the World’s number 1 Multivitamin brand [1]from Haleon (erstwhile GlaxoSmithKline Consumer Healthcare), announces the launch of Centrum Joint &
With the unique combination of UC-II® and Vitamin K2, which promotes cartilage repair and improves flexibility
Centrum, the World’s number 1 Multivitamin brand [1]from Haleon (erstwhile GlaxoSmithKline Consumer Healthcare), announces the launch of Centrum Joint & Mobility Capsule. This innovative product with the unique formulation of Undenatured Type II Collagen (UC-II®) and Vitamin K2, is specifically formulated to support cartilage repair and improve joint mobility and flexibility in adults.
Bone and joint health is a growing concern in India, ranking as one of the top four health concerns for adults across age groups, according to the recent Centrum India Health Survey3 conducted in collaboration with KANTAR. The survey also stated that while 52% of Indian consumers believe their diet is sufficient, the survey highlighted that a vast majority are actively managing multiple health concerns, including those related to bones and joints. Centrum Joint & Mobility aims to bridge this gap by providing a targeted solution for joint health.
Centrum Joint & Mobility is formulated with a unique combination of clinically proven ingredients: Undenatured Type II Collagen (UC-II®) and Vitamin K2. In studies the use of UC-II® has shown visible improvement in knee joint comfort within 30 days. UC-II® has a unique mechanism of action stimulating the production & repair of the damaged joint cartilage. UC-II® effectively reduces joint discomfort and improves stiffness, thereby improving overall joint function and flexibility. Vitamin K2, on the other hand, is key to bone strength. It facilitates bone mineralization thereby making the bones strong and healthy. Calcium and minerals that aids support mobility.
Garima Gupta, Lead Vitamin Mineral Supplement (VMS) Category sharing her thoughts on the new launch, “At Haleon, we are deeply committed to supporting the health and well-being of Indian consumers. We recognize that joint health is a growing concern, impacting individuals’ mobility and quality of life. With the launch of Centrum Joint & Mobility, we are proud to offer a science-backed solution that goes beyond simply addressing symptoms. Our unique formulation, with clinically proven UC-II® and Vitamin K2, added Calcium & Minerals helps to support cartilage health and improve joint mobility when taken along with daily diet , empowering individuals to stay active and engaged in their lives.”
Centrum Joint & Mobility will be available in a convenient capsule form at chemists, modern trade – pharmacy chains and e-commerce platforms across India.