In line with Breast Cancer Awareness Month, Fujifilm India Pvt Ltd, a pioneer in diagnostic imaging and information systems for healthcare facilities, has launched a new campaign featuring breast cancer survivors. The campaign has been introduced with an aim to spread awareness about breast cancer, the impact the disease has on the health of an individual and highlighting the importance of regular screenings.

Every year more than 2 lakh women are estimated to be diagnosed with breast cancer. Breast cancer is one of the most common forms of cancer among women. Therefore, it is imperative to increase sound conversations around the same, making women more aware of what breast cancer is, what are the common symptoms, and how it can be diagnosed and treated.

The digital film features inspiring stories of four women who defeated breast cancer and emerged Heroes. The term Heroes has been used in the video to define the heroic spirit of these women who fought this life-threatening disease with sheer resilience. The video showcases the journey of four such women sharing their individual stories of battling with breast cancer, highlighting how they were diagnosed, what was the process of their treatment along with factors that helped them stay motivated and supported them throughout.  Through the video, they also leave a message for all breast cancer patients who are currently fighting, to stay strong and not to neglect oneself. In addition to the Fujifilm Heroes, the film features celebrity and fitness enthusiast, Milind Soman where he shares the message to undertake regular health checkups in order to avoid diagnostic delays.

Speaking about the campaign, Mr. Koji Wada, Managing Director, Fujifilm India Pvt Ltd, said, “We’re pleased to launch the new brand campaign film to spread awareness about breast cancer. As a brand, our efforts have always been to encourage people to look after their health, and therefore the new video primarily focuses on the significance of regular health checkups in order to prevent diagnostic delays.  With this campaign we want to encourage both women and men to become more attentive to the signs and symptoms of breast cancer and spot it while it is more easily treatable. Further, with the vision to create a healthier India, we will continue to innovate in the healthcare space for the betterment of society.”

Mr. Tribhuwan Joshi, Lead – Brand Communication, Public Relations & CSR at Fujifilm India Pvt Ltd, also added, “We hope to inspire everyone, regardless of their age or gender to recognize the value of prompt diagnosis and treatment with the launch of the new brand campaign film. We aim to strengthen our commitment to deliver sustainable solutions to the masses with the goal of making India healthier and NEVER STOP INNOVATING for a Healthier World.”

The new film will be premiered on Fujifilm India’s official YouTube channel and will be amplified across digital media platforms with an aim to generate awareness about regular health screening, especially for breast cancer.