New Delhi, 10^th December 2024: Dr Morepen has announced the launch of LightLife, a wellness product designed to tackle India’s growing obesity crisis. Priced at ₹599, the product is targeted at health-conscious individuals aged 25 to 50, particularly in Tier-I and Tier-II cities. Available in five flavors—Fruit Punch, Litchi, Lemon, Green Apple, and Orange—LightLife aims to provide a sustainable weight management solution by focusing on gut health.

According to the World Obesity Atlas 2024, over 25% of Indian adults are projected to face obesity by 2035. Dr Morepen’s latest offering comes at a time when India’s weight management market is valued at ₹12,000 crore and growing at an annual rate of 16%.

Speaking at the launch, Mr. Varun Suri, CEO of Dr. Morepen, said: “India’s obesity market is expected to grow to $52.3 billion by 2032, reflecting the urgency to address weight management with solutions that are both safe and effective. At Dr. Morepen, we believe in science and trust, not shortcuts. I am thrilled to bring LightLife to India, where high-fat and high-carb diets have contributed to a surge in obesity and diabetes. With LightLife, we address these challenges without crash diets or harmful fads, offering freedom from complicated regimens. This program is not just about weight loss—it’s about promoting a healthy, balanced lifestyle through globally respected innovations like Slimbiome® and Intelicaps, empowering individuals with a scientifically validated, trustworthy solution they can rely on.”​

LightLife takes a scientific approach to weight loss, leveraging globally sourced prebiotics from the UK, probiotics from Belgium, and dietary fiber. These ingredients aim to enhance gut health, reduce cravings, and promote satiety, addressing critical aspects of weight management beyond traditional calorie-counting methods or restrictive diets.

The product is supported by a comprehensive wellness program that includes personalized nutrition plans, strength training guidance, and a dedicated health app to track progress. This multi-dimensional approach ensures that users achieve their weight goals while undergoing a lifestyle transformation.

With obesity rates currently affecting 24% of women and 23% of men in India, as per NFHS-5 data, LightLife also addresses associated risks such as diabetes and cardiovascular disorders. The product is now available online and in select retail outlets.

About the Company

Dr. Morepen Ltd is a fully-owned subsidiary of Morepen Laboratories Limited. Established in 2001, Dr. Morepen is driven by the philosophy of “health in your hands,” a mantra that resonates with contemporary life full of hectic schedules, impending deadlines, and tough competition. The brand is built on two core values: health and empowerment, encapsulated by the punchline “health in your hands.” Certified by the “Limca Book of Records” as the first company to redefine the OTC category as FMHG, Dr. Morepen takes pride in owning iconic products like Burnol and Lemolate.