• The survey commissioned by Aveeno®, surveyed 1,003 parents with children aged five years and below across India
• Over 42% parents across India had Atopic prone skin or had someone in their immediate family with such conditions, 65% had such skin conditions or other allergic conditions in the immediate family.
• Over 69% parents are not aware of preventative treatment for dry, itchy, sensitive skin (which may or may not be related to atopic or eczema prone skin)
• 80% parents proactively tried one or more preventative methods to delay the onset of symptoms in their children before an official diagnosis was made
• Findings underscore a significant tendency among Indian parents to use various preventative treatments as a first line of defense against such skin conditions
• A separate study supported by Kenvue’s Johnson & Johnson Consumer Inc. subsidiary has shed light on the emerging potential of biomarker screenings for early identification of children who are at risk of developing atopic dermatitis

Over 80% of parents surveyed in study on Cross-Country Parental Awareness on Early Interventions in relation to baby skincare are keen to embrace preventative treatments in order to delay the onset of dry, itchy, sensitive skin conditions (which may or may not be related to atopic or eczema prone skin). Helping protect the child was the key reason the parents gave while looking for preventative treatment. In India, 57% parents are likely to use a moisturizer, before symptoms appeared, even if they suspected their child was high-risk of developing sensitive skin conditions. Just 26% of the parents were either unsure or unlikely to use moisturiser to delay the onset of eczema like symptoms.

Emerging research from an independent clinical study conducted out of the University of Cork suggests that early intervention methods in atopic prone skin may help to protect the skin barrier which consequently may reduce the risk of developing atopic dermatitis.[1] These methods include consulting a child’s doctor for a recommended plan of action, daily application of emollients, and practicing gentle skincare routines.