Commerce and Industry Minister Piyush Goyal has underscored the necessity for quick-commerce companies, specifically Blinkit, to comply with all legal requirements in their service offerings. This statement follows Blinkit’s recent launch of a pilot 10-minute ambulance service in select areas of Gurugram.

Launch of Blinkit’s Ambulance Service

On January 2, 2025, Blinkit introduced a rapid-response ambulance service, aiming to deliver medical assistance within 10 minutes in designated regions of Gurugram. Users can access this feature through the Blinkit app, reflecting the company’s expansion beyond quick-commerce into essential healthcare services.

Ministerial Advisory on Legal Compliance

Addressing the media on January 3, 2025, Minister Goyal stated, “As regards Blinkit doing ambulance services or medicines being delivered, my only submission would be that they have to make sure that they meet the law of the land and whatever the legal requirements should be properly taken care of. No laws of the land should be broken.”

Regulatory Considerations for Healthcare Services

The provision of ambulance services in India is subject to stringent regulations to ensure patient safety and service reliability. Companies entering this sector must adhere to guidelines set forth by healthcare authorities, including vehicle specifications, medical equipment standards, and personnel qualifications.

Government Monitoring of Quick-Commerce Practices

Minister Goyal also addressed concerns from small retailers regarding the operations of quick-commerce and e-commerce firms. He affirmed that the government, through the Competition Commission of India (CCI), is actively monitoring these sectors. “As far as I know, investigative actions have also been taken on some companies who have violated laws and misused them,” he noted.

Implications for Blinkit and Similar Services

Blinkit’s foray into emergency medical services represents a significant diversification of its service portfolio. However, this expansion necessitates meticulous compliance with existing healthcare regulations to ensure the safety and well-being of users. The government’s emphasis on legal adherence serves as a reminder for all quick-commerce entities to operate within the established legal frameworks.

As Blinkit pilots its 10-minute ambulance service, the company’s commitment to adhering to the “law of the land” will be crucial in determining the initiative’s success and sustainability. Ongoing collaboration with regulatory bodies and a focus on compliance will be essential as quick-commerce platforms continue to innovate and expand their service offerings.