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News Makers of 2023 to be followed in 2024 -Nitin Gupta, Managing Director, FUJIFILM Sonosite India Pvt. Ltd.

Continual upskilling of clinicians is of paramount importance for better patient outcomes Inspiration and Motivation: What drives and inspires you the most in your role within the healthcare sector? Are there particular values or principles that

Continual upskilling of clinicians is of paramount importance for better patient outcomes

Inspiration and Motivation: What drives and inspires you the most in your role within the healthcare sector? Are there particular values or principles that guide your decision-making?

I am predominantly driven by common aim of healthcare that is focus on better patient care & safety, as we all are aspiring for these values. Continual upskilling of clinicians is of paramount importance for better patient outcomes, so we always strive to make a significant contribution in ultrasound skill development initiatives.
Self-introspection and critical thinking are imperative for making any important decisions, and I always give due weightage to employee empowerment, integrity & customer satisfaction as they are central to my professional decision-making process.

Balancing Innovation and Tradition: How do you balance the integration of cutting-edge technologies or innovations with the respect for traditional healthcare practices in your work or organization?
Technology & innovation has been at the heart of health tech! We are committed to providing best quality devices for better outcomes, and to improve clinician and patient experience. Our singular focus on point-of-care ultrasound (POCUS) is the key driver for these initiatives. We are continuously working in close collaboration with the clinicians who share the passion & intensity for devising better POCUS technology considering future trends.

Legacy and Impact: Looking back on your career thus far, what would you consider your most significant contribution to the healthcare field, and what legacy would you like to leave behind?
After graduating from engineering college, I joined healthcare for the only reason that whatever professional contribution I make should ultimately benefit a human life & some life will get saved & extended with help of medical technology we promote. When I look back, I think our most significant contribution is providing innovative solutions & educating clinicians for optimal usage of ultrasound technology in point-of-care space. We have touched more than 1 Lac clinicians through our various educational endeavours which significantly helped in transforming patient safety and quality of care in India & South Asia.

Organisational Vision: What overarching vision guides your organisation’s mission in the healthcare industry, and how has it evolved over the years?
We are focussed on Point-of-care Ultrasound segment & we are the worldโ€™s leading POCUS solution provider. Our purpose is to enable clinicians and healthcare systems to continuously improve patient outcomes at the point of care by advancing imaging solutions. We are focused on providing the solutions that offer the best image clarity, durability & user friendliness so that clinicians can do diagnosis and guided procedures with confidence, resulting in alleviating patientโ€™s pain or saving precious life. We have partnered with various medical educational societies to enhance skill set of non-users of ultrasound to increase adoption of this technology.

Impact and Recognition: Your organisation has been recognized as a top healthcare newsmaker for 2023. What do you believe has been the most impactful aspect of your work, and how does this recognition contribute to your goals moving forward?
First, we would like to thank you for this precious recognition, it means a lot to us as it gives us enormous strength to persuade our goal in a more focussed manner.We would like to highlight again that educating clinicians on adoption of point-of-care ultrasound in healthcare ecosystem is our driving force. We partner for ~ 200 such educational initiatives in a year! We are focusing on virtual trainings and webinars as well so that the clinicians in remote places can also benefit from this technology.

Future Vision: Looking ahead, what key trends or developments do you foresee shaping the healthcare landscape in the coming years, and how is your organisation preparing to adapt or lead in this evolving environment?
Due to its versatile clinical applications, POCUS has evolved into an indispensable tool for enhancing quality of care, reducing costs, boosting physician efficiency and ensuring both patient safety & satisfaction. Our organisation is committed to provide innovative, mobile, sanitizable and easy to use imaging solutions with extensive education solutions for easy and wide adoption of POCUS technology across a broad spectrum of emerging care applications. Our singular focus towards POCUS is driving democratisation of ultrasound in 21 medical specialities & beyond. We imagine a world without barriers, empowering clinicians with immediate answers for any patient, anywhere, anytime.

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