National: After the phenomenal success of the first edition, a revised edition of the book ‘The Perfect Pill: 10 Steps to Build a Strong Healthcare Brand’ by Gauri Chaudhari was launched worldwide recently. The book elaborates on brand-building concepts and suggests necessary steps before applying such concepts. It focuses on three aspects of marketing – Understanding the brand, market, customer, and competition; developing the brand value proposition and brand articulation; and strategy for media, metrics, and evaluation. The book is now available in India, the UK, the USA and several other countries. It is also available on Amazon, Kobo, kindle, iBooks, and Google Play.

Speaking on the release, author Gauri Chaudhari said, “Different patients need different solutions depending on their physical, rational, and emotional needs & the generic approach rarely takes patients’ day-to-day challenges into account while creating and marketing brands. So strong is the influence of these generics marketing practices in the industry that even the patented brands echo the same strategies. So, that was one of the key motivations for me to write the book and address these challenges. My book offers a combination of theory & practical guidelines with a rare blend of case studies from the Consumer, International pharmaceutical and Indian healthcare industry.”

“The pandemic altered several pharmaceutical and healthcare industry practices. Digital brand promotion gained traction, but this did not diminish the significance of field force. The revised edition emphasises how to plan the Field Force and Digital promotion to create an omnichannel experience. The book also includes a QR code that can be used to obtain 12 key templates that assist the reader in establishing the ultimate brand promise that aids physicians in treatment decisions and improves patient outcomes,”Gauri Chaudhari added.

In his foreword to the book, Ambi Parameswaran, Brand Strategist and best-selling author, writes: “By referring to a multitude of examples from the non-pharma space, Gauri has made the book so much more approachable. At the same time, the book is replete with examples from the pharma space of both medicines and devices marketed in India and abroad. Whether your brand is under patent protection or is the 50^th in the market with the same molecule, this book can help you rethink your brand strategy and ensure that you drastically improve your chance of success.”