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Sahyadri Hospitals Introduces VK: Country’s First Hospital Brand Mascot to Simplify Health Education

Campaign introduces a unique rendition of Apla Marathi Manus in conversation with Anil Kapoor to Promote Health and Fitness Sahyadri Hospitals, Maharashtra’s largest chain of multispecialty hospitals, introduces a one-of-a-kind brand mascot, VK, as part of

Campaign introduces a unique rendition of Apla Marathi Manus in conversation with Anil Kapoor to Promote Health and Fitness

Sahyadri Hospitals, Maharashtra’s largest chain of multispecialty hospitals, introduces a one-of-a-kind brand mascot, VK, as part of its latest campaign to steer health awareness and education across the state. The uniquely crafted mascot character Vichaar Kar (VK) features along with Bollywood icon Anil Kapoor (AK) in a video series of intriguing AKVK Show. This initiative represents a fresh approach to engaging communities with healthcare conversations that are both relevant and impactful.

Rooted in Sahyadri 2.0 – a transformative growth phase for the hospital chain, the AKVK Show is part of Sahyadri’s new campaign For Life. Aimed at sparking meaningful conversations about health and wellness, the show tackles topics that matter to every family—preventive care, wellness and the importance of timely medical intervention—adding a touch of relatability through the language and cultural flavour.

“At Sahyadri, we believe in going beyond treatment to promote and sustain optimum health and fitness levels among the community. With the ‘Sahyadri – For Life’ campaign, we want to emphasize our role as a trusted healthcare partner for Maharashtra who stands by patients through every phase of their medical journey, offering hope and ensuring the best medical outcomes. We are thrilled to welcome Mr. Anil Kapoor as a voice of this campaign,” said Mr. Abrarali Dalal, Managing Director and CEO of Sahyadri Hospitals.

Talking about the unique concept of the AKVK Show, Chief Marketing Officer of Sahyadri Hospitals, Mr. Manish Rai said, “With his witty dialogues, wisdom and unique approach to life, VK is not just a mascot but the voice of the common man in Maharashtra. VK is designed to simplify complex healthcare topics, breaking them down into relatable, everyday conversations. When paired with Anil Kapoor’s vibrant charisma, the AKVK Show creates a unique dialogue that is not just informative but also culturally relevant and impactful for our communities”.

With VK’s character carefully crafted to align with the typical characteristics of Common man and the distinctive ‘Puneri’ charm, the AKVK Show is a perfect example of global appeal seamlessly blending with regional authenticity. The show will roll out across multiple platforms, including print, Out-Of-Home (OOH), radio, OTT platforms and digital channels, ensuring it reaches every corner of Maharashtra with a message that feels like home.

Further elaborating on the campaign’s broader messaging, Mr. Manish Rai adds, “The campaign also introduces a direct and reassuring message to the public: You and Us. There are only two people responsible for your health and wellbeing—YOU and US. This emphasizes the individual’s role in maintaining their health, supported by our world-class doctors and surgeons, equipped with the latest global medical technology, ready to provide comprehensive healthcare solutions. This reassures the community that while self-care is crucial, Sahyadri’s dedicated teams are always ready to provide the best possible care.”

Sahyadri Hospitals has always been at the forefront of innovative healthcare solutions with a robust network of 11 state of the art facilities across Maharashtra. Apart from this campaign, Sahyadri also has a robust expansion pipeline that would further strengthen its position as the largest chain of hospitals in Western India.

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