Signia, a leader in the hearing aid industry, today announced the launch of BestSound Centre, the first store of its kind in Aizawl, where consumers can experience hearing live with hearing aids and take an informed decision to enhance their hearing journey. The BestSound Centre is set to showcase the finest from Sivantos’ premium hearing care brand, Signia. BestSound Center is one of the largest networks of hearing care professionals with over 290+ centre’s spread across the country and aims at providing quality services to people.

As per WHO estimates in India, there are approximately 63 million people, who are suffering from Significant Auditory Impairment; this places the estimated prevalence at 6.3% in the Indian population.

A BestSound Centre (BSC) is a technology-driven, modern interpretation of how comprehensive hearing care for hearing loss should be, and in talking about its contribution Mr Mohan Swamy (Director, Sivantos India) said, “Sivantos India, along with Nawka Speech & hearing, is excited to announce the launch of Northeast India’s first BestSound Centre that will provide a quantum leap in sound quality and connectivity to its people, enabling users to take greater control of their personal hearing experience. Under the aegis of The BestSound Centre, we are constantly innovating new technological solutions and introducing advanced digital products, which offer high-quality listening experience to the user, customised for their need”.

On the occasion of the launch, Mr. Mohan Swamy (Director Sivantos India) said, “In India, hearing impairment or loss is often neglected which leads to delay in diagnosis. Due to the stigma associated with hearing loss, there is a strong social, physical and psychological impact on an individual. As an extension to our offerings, we are glad to spread our wings to the north eastern region of the country. This expansion is in line with our focus on taking hearing aids beyond devices to help people hear better and maximize every moment of their lives.”

“We extremely excited and proud to associate with Signia. We believe hearing has a great influence on the overall development of an individual. Therefore, identification of hearing impairment is the very first step in addressing the issues related to it. With our advanced clinical technology and services, we hope to serve and benefit many people in and around Mizoram.” said Mr. Nawka.

Nawka & Signia have been working together for the past 25 Years in the North-East. Being the pioneer in Hearing Healthcare in North-East India, today Nawka HAC proudly runs 10 clinics across 5 North-Eastern States.

Mr. Nawka added – “Our local partner is El Nathan Hearing Clinic owned by Ms. Lalbiakzuali Fenate (MSc in Audiology). She has undergone rigorous training in Digital Hearing Technology and is ready to serve the people of Mizoram with the best of her knowledge & experience.

The BestSound Centre is dedicated to providing world-class customer care to users of Signia Hearing Instruments. The BestSound Centre will be an outlet that: –

• Exclusively promotes Signia Hearing Instruments products
• Provides professional services for technologically-advanced, audiological solutions
• Utilises advanced hearing technology
• Is end-consumer/user-friendly
• Ensures quality and trust
• Signifies state-of-art BestSound Technology