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Vidya Balan is the face of the digital campaign Mumbai, Maharashtra, India Cervical Cancer is India’s second most common cancer, affecting more than 1.23 lakh women each year. Around 77,000 Indian women die of the disease. Despite being the only preventable cancers, awareness about effective and reliable

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The Yatra covered over 4000 km in 21 cities over 40 days & 5 states raised awareness among 60 million people The initiative was part of ‘Badlaav’ (Change) Campaign, which aims to bring holistic health awareness among Indian women, especially about anaemia prevention & cure Thousands of

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