Saurav Ojha, Co-Founder, Iberia Pharmaceuticals Indian skincare has long borrowed its science from European and other Western countries. However, the formulations that work for their genetic makeup, skin type, weather, sun and pollution exposure is vastly different from Indian skin. In the Indian subcontinent we have
Saurav Ojha, Co-Founder, Iberia PharmaceuticalsIndia’s skincare narrative is changing, that too at a fast pace. Contrary to earlier experiences, customers are now demanding products that can enhance, rather than ‘fix’ their skin. They are gravitating towards companies that are moving away from superficial branding
