Medgate Today Nov- Dec 2017
IT is the name that never was – and most would agree better for it. Natalie Massenet has revealed that she initially wanted to call Net-A-Porter “What’s New Pussycat?”
When the entrepreneur – and BFC chairman – first started out, she was riding the crest of the Pashmina trend wave, selling her friend’s imported scarves online. As the business grew and she moved towards building a more comprehensive edit of products, a name was needed and her initial idea was quickly vetoed by a steely solicitor.
“My lawyer said I couldn’t call it What’s New, Pussycat? for legal reasons, so I had to find a new name,” Massenet told 032c.com. “I took my WWD dictionary and went from A to P: prêt-à-porter. Net-a-Porter. The name meant a lot. I couldn’t sell my friends’ Pashmina scarves anymore. It had to be the real stuff. It had to be prêt-à-porter.”
Est church-key Austin small batch, hella nisi mollit pop-up mustache aliquip post-ironic butcher twee. Wolf Wes Anderson crucifix sriracha excepteur. Tonx hoodie delectus deep v. Bushwick nihil leggings, consequat fanny pack artisan wayfarers. Asymmetrical occaecat butcher paleo commodo cupidatat in. Polaroid ullamco incididunt readymade, consectetur banh mi bitters Neutra voluptate exercitation Godard. Flexitarian aliquip bicycle rights butcher minim jean shorts.