Justhuman enters luxury skincare market with neurocosmetics-powered products
India’s only neurocosmetics-powered brand expands horizons with Microshots™ AgeDefying Peptide⁶ Treatment Cream and advanced skincare products Justhuman, India’s first brand powered by the science of neurocosmetics acclaimed for its haircare and personal care products, has entered
India’s only neurocosmetics-powered brand expands horizons with Microshots™ AgeDefying Peptide⁶ Treatment Cream and advanced skincare products
Justhuman, India’s first brand powered by the science of neurocosmetics acclaimed for its haircare and personal care products, has entered the luxury skincare market with the launch of its flagship product, Microshots™ AgeDefying Peptide⁶ Treatment Cream. An anti-ageing cream, it offers a comprehensive home treatment that rivals professional dermatological procedures, including micro-needling, botox and fillers. The introduction of this product and other innovative skincare solutions marks Justhuman’s strategic expansion into the growing luxury skincare sector, leveraging their established expertise in creating scientifically formulated, clean personal care products.
Priced at INR.7,000, Microshots™ AgeDefying Peptide⁶ Treatment Cream will set a new benchmark in efficacy for the luxury skincare market by enabling 60X deeper penetration than traditional creams. The launch is complemented by a collection of thoughtfully curated products: AyuGrowth Fortifying Hair Oil, 30-Sec Foot Facial, and Curcumin Picture Perfect Face Mask, each designed to integrate seamlessly into the discerning consumer’s daily regimen, offering efficacy and purity.
“Expanding into skincare was a natural progression for Justhuman, driven by our deep-rooted commitment to harnessing the power of neurocosmetics for enhanced well-being,” said Roshini Sanah Jaiswal, Founder and CEO of Justhuman. “Our attempt is to address the real issues that today’s mature women face in beauty and personal care. Our new products, especially the groundbreaking Microshots™ AgeDefying Peptide⁶ Treatment cream, exemplify our focus on innovation, quality, and customer satisfaction, aiming to redefine graceful aging effortlessly.”
Justhuman Microshots™ AgeDefying Peptide⁶ Treatment Cream
Justhuman’s Agedefying Peptide⁶ Treatment Cream is powered by their proprietary Microshot™ technology, a deep delivery mechanism, which allows for an unprecedented 60X deeper penetration through the keratinous and lipid layers, delivering potent peptides directly to the dermis, significantly enhancing collagen production & rejuvenate the skin from the first application itself. In comparison, traditional skincare solutions barely scratch the surface, with ingredients penetrating at a mere 0.3%—hardly enough to witness tangible results. The Microshot™ AgeDefying Peptide⁶ Treatment Cream is packed with six dynamic peptides, including Copper Tripeptide, Acetyl Hexapeptide and Palmitoyl Pentapeptide and a rich blend of 6 types of Hyaluronic acids, offering dramatic improvements in skin texture, firmness, and youthfulness.
The launch coincides with a period of significant growth in the Indian beauty and personal care (BPC) market, which is projected to expand at a rate of 10% annually, reaching $30 billion by 2027. This growth is outpacing that of comparable markets in China and Indonesia, driven by India’s expanding middle class and their increasing demand for premium yet accessible beauty solutions.
Justhuman’s neurocosmetics line is clinically proven, dermatologically backed, and formulated with clean, high-performance ingredients. With visible results after the first use, the marquee product promises to redefine the skincare experience, delivering transformative results and empowering individuals to embrace their authentic self at every age.