While the pandemic has cast a sense of angst, it has also united the nation in acknowledging and recognizing the efforts of frontline healthcare workers. Knowing that they run a high risk of contracting the virus while treating patients, family members, especially mothers of these doctors and medical practitioners have displayed tenacity and resilience.

Perplexed, anxious and stressed are some of the emotions a mother of a frontline crusader experiences when her son or daughter steps out of the comfort zone of the house. The teary eyes of a mother are also filled with pride as she knows this is for the greater good of humanity. With this, on Mother’s Day, Pristyn Care launches #ProudYetTeared – a digital campaign where mothers talk to their doctor sons and daughters on how they are proud of them. The campaign captures the emotions of these mothers as they express concern but at the same time are filled with gratitude to their children for their service to patients.

Link to the campaign – https://www.youtube.com/watch?v=JSkXG1OehUk&feature=youtu.be

Pristyn Care employs more than 150 surgeons, general physicians, and healthcare professionals. On the launch of the initiative, Dr. Vaibhav Kapoor, Co-founder, Pristyn Care said, “Mothers are inherently protective and supportive. Growing up, their encouraging words help us in achieving great feats. During these trying times, when the medical fraternity is working tirelessly 24×7, a simple message from one’s mother does wonders. While Personal Protective Equipment (PPE) gives us a sense of safety and confidence while working on the front line, our mother’s sense of pride in our profession instills us with even greater passion to serve.”      

Pristyn Care has over 80 clinics and 250 partner hospitals across 17 cities (7 Tier-1 and 10 Tier-2 cities), with General Physicians and Surgeons who have expertise across General Surgery (Laser and Laparoscopic specialists), Vascular surgeries, ENT, Gynaecology, and Urology. The healthcare company provides end-to-end services from online doctor consultations to elective surgeries to medicine delivery at home and has successfully treated over 30,000 patients till date. The healthtech company has also launched a dedicated helpline number 801-000-2266 for addressing any query related to COVID-19.

Since the launch in April till date, telemedicine has received a great response. The number of queries per day has increased by about 10x across India with 7x growth from areas outside Tier-1 cities.

Note to the editor

Pristyn Care has also partnered with over 50 laboratories across Delhi NCR, Mumbai, Bangalore, Pune, Chennai and Hyderabad to conduct COVID-19 detection tests, authorized by the Government of India and The Indian Council of Medical Research (ICMR). The test can be booked on the website or on call post an online doctor consultation. Patients can provide samples at their nearest lab or certified phlebotomists can collect them from the patients’ homes. The report will be made available to the patients within 24-48 hours of the sample collection. This capability will act as the first line of defence, helping curb overcrowding at hospitals and clinics.