Health Food Tech Start-up, Ripsey has big plans for Mumbaikars to meet their health goals
The high-functioning world around us demands a high-functioning lifestyle and only a healthy way of life can get us there. Significant numbers of people are looking for ways to get healthy and most of them do it by working out. “The fact is food makes up 80% of your fitness. A great fitness regime without the right food will not yield the results. We have interacted with more than 2,000 consumers, who had lots to say about being healthy. Most of them don’t know how to go about it, a good number of people have issues sticking with a diet that’s part of their work-out regime as the food can get boring. Bunch of them are limited by skills to cook the right food, and it almost always lacks variety. And there is a notion that the healthy food is bland as it’s mostly soups and salads. We found our product fit right there and Ripsey is born”, says the founder, Silky Singh.
Ripsey is a full-stack solution for those who are looking to eat healthy. “We think of food as a preventive measure to illness. It helps build immunity.” The team of nutritionists at Ripsey plan the meals and tailor them to individual consumers depending on their work-out intensity, the team of chefs cook the planned meals and the delivery team brings the food to the consumer’s doorstep. Ripsey also engages with the client to understand their progress and keeps track of their health goal. “We believe in doing everything in-house, so we have control over the food and we can promise quality, hygiene and safety.”
Founded by Silky Singh, who is the CEO & CTO, Ripsey aims to be a deep-tech platform with Health Food as A Service. She spent over 18 months experimenting and studying the product fit, interacting with the consumers, before launching the Ripsey brand in August 2019. Talking about the brand, Silky says, “the biggest challenge that I have faced when I was trying to get fit, was my inability to stick to a diet regime as it often gets boring, and most of the diet plans need supplementation via a range of multi-vitamins and protein powders. The idea of Ripsey was born out of the fact that food is our primary source of nutrients, and we should rely on food to achieve fitness. Most people have health goals that they want to achieve and Ripsey is their health goal partner.Ripsey is a character, your nutritionist, your chef, your motivator to be healthy,” says Silky.
Ripsey offers health plans like Stay Fit, Muscle Gain, Fat Loss as well as Keto through short term subscription options for 5 days or 4 weeks, and provides a multi-cuisine menu. The company has recently raised a pre-seed round of financing from undisclosed angel investors. “The consumers love us and we are here to stay. We have a fantastic team of nutritionists and chefs. We are currently serving most areas of Mumbai, and we plan to expand to other metros soon”, says the CFO & Head, Corporate Strategy, Alekhya Boora.