• In a first-of-its-kind initiative taken by an Indian Yoga brand, to help build immunity during the on-going global lockdown
• Over 7.5k LIVE sessions will be conducted over a period of a month, across multiple countries
• The sessions will help people remain calm and fit along with supporting and improving their immunity

SARVA, India’s fastest growing Yoga and wellness studio chain has launched a worldwide Immunity Builder Program through LIVE Yoga Sessions aimed at immunity building and fitness in multiple countries around the world. 

Through this first-of-its-kind initiative, the homegrown yoga brand backed by celebrities like Mark Mastrov (known as the Steve Jobs of Fitness), Jennifer Lopez, Alex Rodriguez, Malaika Arora, Shahid Kapoor, Mira Kapoor and Aishwarya Dhanush is driving the aim to provide those currently in lockdown due to the recent health pandemic, with a convenient way to workout, build immunity and stay healthy. Sarva’s LIVE platform offers over 7.5k live sessions over a period of a month, across multiple countries, taught by 75 of SARVA and DIVA’s best instructors. 

Yoga, a form originated in India, has become popular in every corner of the world for its ability to help people achieve physical and mental wellness and fitness. In addition to a well-sculpted body, yoga’s other proven benefits include better respiratory health, stronger immune system, and an overall positive bent of mind.

Speaking about this, Sarvesh Shashi, Co-founder, SARVA & DIVA Yoga, said, “SARVA’s aim has always been to connect 7 billion breaths through yoga – and our purpose has found a wider base now that the world is battling a public health crisis and we’re honoured to be able to contribute in helping people during this global lock down.  It’s during times like these that people have to focus on rebuilding themselves by remaining positive and staying fit even when at home. Our team is tirelessly working round the clock to be able to communicate the message about our Immunity Building Program and provide LIVE and interactive yoga classes. We have completed over 1,50,000 minutes of live classes in the last 2 weeks. The repeat and avg time spent metrics for our live classes and our app has been extremely encouraging. 

Commenting on this, Jennifer Lopez, singer, dancer, actor, and global icon, investor in SARVA said, ‘In the current situation, I am glad that SARVA, a leading wellness and yoga brand that comes from the birthplace of yoga with its vision of combining authenticity along with modernity is making yoga accessible to audiences of all ages, languages, and geographies using the power of technology and I am sure this is something that could make a difference to the lives of people around the world.”

Adding further, Malaika Arora, Co-founder, SARVA & DIVA Yoga, said, “This is a time when all of us are connected by a larger but common purpose – that of overcoming the health pandemic and improving our health to fight any such future concerns. It is with this purpose that SARVA and DIVA Yoga are reaching out to people at a global level through the holistic workout that is yoga to improve immunity, achieve a stable mind and body, and prevent or ward off several ailments. This is also a reassurance that we are in this together and that improving our physical, mental, and emotional health is the need of the hour.”

Kanwal Singh, Founding Partner, Fireside Ventures, Board Member, SARVA, said, “SARVA yoga has always strived to keep it’s end users and their well-being at the forefront of all their initiatives. Their online sessions being made available across the globe in multiple countries, particularly at a time when the world is facing a collective situation, is highly commendable. They have our appreciation and support towards this cause and we look forward to many people getting benefitted by this initiative.”

Mark Mastrov, Investor, SARVA, said, “In the wake of a health crisis such as this, I’m glad that SARVA is finding ways to spread the practice of yoga and wellness across multiple countries. Fitness is not just a physical activity but a state of mind and SARVA’s Immunity Building Program, focuses on giving people across the globe, a way to stay fit, stay healthy and calm through this.”

SARVA & DIVA Yoga have a power investor network globally and a digital reach of over 200 million. The brands have set out to help people across different countries connect with this holistic practice and achieve the associated benefits. For more information about the immunity program, people can log on to www.sarva.com or join the LIVE classes by logging into live.sarva.com. The live yoga sessions can be accessed at @thedivayoga too. One can also download the SARVA app on Google PlayStore or the App Store for mindfulness, Video On Demand workouts, sleep stories and more.