The brand has highlighted how yoga has enabled many in the COVID-19 recovery path and its importance in the formative years for building better immunity

SARVA, India’s fastest growing yoga-based wellness platform, has reached out to the Ministry of Ayush, Government of India, to offer its services digitally completely free of cost. In a letter sent out recently, the brand has highlighted the importance of making yoga an integral part of the COVID-19 recovery process. The brand delineates how the ministry has taken commendable steps towards not only curbing the pandemic, but also highlighting the true power of yoga to the entire world.

The Hon’ble Prime Minister, Shri Narendra Modi has time and again championed the cause of ensuring due recognition for yoga on the world stage. This practice is accepted today the world over as a source of holistic wellness. SARVA’s call to action talks about how it is time to harness this power to aid in overcoming the pandemic, its short- and long-term effects and also in creating a stronger and healthier future for people all over the world.

Speaking about this, Sarvesh Shashi, Founder, SARVA, said, “There cannot be a more opportune time to integrate yoga into people’s lives than now. Given how the last two years have been with the pandemic and how yoga has benefitted several people, there is a need to make it a national practice.  Once the dangers of the pandemic ease out, government needs to provide parks, beaches and other recreational centres with a dedicated space for people to frequent and practice yoga. Our country has no dearth of such spaces and an initiative by the Ministry of Ayush can bring about an incredible change, driving people towards Fit India Mission’s goal. This is what we have set out to do with our initiative.”

Adding further, Sarvesh Shashi, said, “Yoga can help in reducing stress among patients and caregivers alike during COVID-19. It is an ideal lifestyle practice and by introducing children to it from a formative age, we can help them form healthy habits. A healthier younger generation will invariably contribute to the nation’s economic growth and social development in the years to come.”

Malaika Arora, Co-founder, SARVA, said, “Health and well-being are the cornerstones to a better life ahead. This is more so during a pandemic like the COVID-19 when people need all the positive reinforcement they can get. Yoga has the power to bring about that holistic wellness in our lives and must be included in the mainstream to benefit everyone.”

SARVA is equipped to offer its vast resource pool, operational technical platform and regional language content to conduct interactive as well as on demand sessions to support the ministry in execution. The M-Yoga app announced just recently is another focal point of an alliance that SARVA aims to leverage with the ministry. The brand has expert Yoga trainers from prestigious Yoga schools in Rishikesh with proficiency in Hindi, English and regional languages. SARVA aims to leverage its knowledge and the power of digital communication to help as many people in India as well as globally in boosting their immunity and recovery from COVID-19.

SARVA recently launched SARVA 2.0 digital platform with over 1500 hours of Yoga and mindfulness content, 280+ guided goal based programmes which makes it one of the largest content banks for a yoga app in the country. The app has yoga modules across various categories and offers pre-recorded classes on the app, live classes led by instructors and celebrities, and personal training for quicker more focussed results.

SARVA also offers the Myndstream music catalog from Cutting Edge Group, a leading global independent music publisher. The brand is backed by celebrities including Jennifer Lopez, Mark Mastrov – often known as the Steve Jobs of Fitness, Malaika Arora, Aishwaryaa R Dhanush, Shahid and Mira Kapoor amongst others. They have also received funding from US-based VC Fund Mantra Capital, the Patni Family office, Fireside Ventures, and the Cutting Edge Group (CEG).