The firm’s yearly benchmarking study also reveals sectors where businesses are yet to utilize 3D-AI and cloud technologies, thereby restraining their investment potential.

Today, GridRaster Inc., a premier provider of cloud-oriented Extended Reality (XR) platforms enabling high-end, scalable Augmented Reality (AR)/Virtual Reality (VR)/Mixed Reality (MR) experiences for businesses, unveiled the results of a sector benchmarking study aimed at assessing two key aspects – 1) adoption and 2) utilization of immersive mixed reality technologies by enterprise businesses and manufacturers.

The online survey was conducted in June, encompassing over 2,500 enterprise-level business executives across a variety of industries. Here are the key findings from the survey:

ADOPTION

The results reveal that just above a quarter (26%) have incorporated AR/VR technologies into their operations, and an additional 29% are contemplating the idea. Forty-two percent plan to implement within the coming 12 months, while 34% are conducting research for future projects.

UTILIZATION

Among the adopters, over half (56%) reported witnessing up to a quarter increase in their overall production efficiency, along with a 25% decline in production expenses due to enhanced efficiencies.

USE OF CLOUD AND 3D AI

A significant 42% consider the precision of virtual overlays in the physical world and real-time object tracking crucial for their use cases. However, only 26% could utilize 3D-AI with their AR/VR technology, and merely 27% host their AR/VR platform in a cloud environment, despite its proven benefits in enhancing the accuracy of virtual overlays and digital twin technology over on-premise platform environments.

Following the recent launch of Apple’s Vision Pro headset technology, 34% expressed plans to integrate AR/VR technologies into their operations. Meanwhile, 21% who had no prior implementation plans now exhibit elevated interest due to Apple’s recent announcement. The rising discourse around Generative AI tools also stimulated interest, with 27% now incorporating AI tools in their AR/VR technologies.

Rishi Ranjan, GridRaster’s CEO, notes, “In 2023, AR/VR and mixed reality technologies have considerably influenced corporate enterprises and manufacturers. As the software becomes more accessible, and hardware costs continue to decrease, companies across industries will incorporate these technologies into their daily operations, thereby improving productivity and reducing costs. While the growing interest in the technology among enterprises is heartening, further education is necessary to demonstrate the benefits of 3D-AI technology and cloud-based virtual environments over on-premise solutions.”