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20–40 age cohort drives sustained growth India’s maternity healthcare landscape is undergoing a significant shift, with more women accessing formal, institutional care than ever before. As per data from the Ministry of Health and Family Welfare, with over 88–90% of births now occurring in institutional

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Indian women are joining the workforce in record numbers, with their employment nearly doubling to over 40%, and 1.56 crore women entering formal jobs in the past seven years, according to recent government data. Yet despite rising economic participation and expanding gender-focused policy allocations, women’s

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