• Store launched in response to an increased online consumer demand in the region which is fuelled by a rising trend of apartment living

• Launch aligns with the company’s vision of providing customers with an omnichannel experience by opening 100 stores this year

• This launch signifies the brand’s commitment to becoming the leading provider of comfort-tech solutions in Jaipur

The Sleep Company, the pioneering force in SmartGRID technology for peaceful sleep in Asia, proudly announced the opening of its first phygital store in Jaipur. This marks the brand’s entry into the vibrant city and the state of Rajasthan. Building upon the success of its expansion in Indore, this launch is a testament to the strong demand for The Sleep Company’s products throughout India. With the addition of this store, The Sleep Company now operates 34 stores across the nation, reinforcing its commitment to achieving the milestone of 100+ stores by the year’s end. The presence of renowned Orthopaedic Surgeon, Dr. Ankit Sharma, at the store inauguration further highlights the brand’s dedication to delivering top-quality sleep solutions.

Jaipur, a rapidly growing center of socio-economic development in Western India, boasts a thriving IT industry and a rising trend of apartment living. Recognizing the region’s preference for offline shopping experiences, The Sleep Company’s new 1200 sq. ft. store in Jaipur offers customers an immersive SmartGRID experience. Visitors can now personally experience the unique ergonomic design and superior comfort of the brand’s extensive product range, including mattresses, pillows, sleep accessories, and SmartGRID chairs. This launch signifies the brand’s commitment to becoming the leading provider of comfort-tech solutions in the region.

Priyanka Salot, Co-Founder, The Sleep Company, expressed her excitement for the opening of the Jaipur store, emphasising the brand’s dedication to meeting the growing demand for offline experiences in the region. She stated, “We are thrilled to introduce the SmartGRID experience to the aspirational city of Jaipur, which serves as our entry point into Western India. This phygital store embodies our commitment to forging meaningful connections with customers, allowing them to personally encounter our innovative sleep and sitting solutions and make well-informed decisions regarding their overall health. The global sleep economy is projected to grow from $432 billion in 2019 to $585 billion in 2024. The sleep economy is expanding rapidly, with a growing market for products aimed at improving sleep and overall well-being. As a company, we are determined to provide comfortable and innovative solutions that enhance the overall sleep and sitting experience for individuals across India”

“As an Orthopaedic Surgeon specializing in back & joint pain, I have seen the profound impact of sedentary lifestyles and poor posture on people’s health. It is disheartening to see that 55% of Indians surveyed reported getting less than six hours of uninterrupted sleep. I commend forward-thinking brands like The Sleep Company for their commitment to developing innovative solutions that enhance sleep quality. I had the privilege of experiencing the SmartGRID products at the store unveiling event in Jaipur. By incorporating cutting-edge technologies and ergonomic designs, The Sleep Company is poised to revolutionize sleep and sitting habits and promote better overall health throughout the country,” shared Dr. Ankit Sharma, an expert Orthopaedic Surgeon with over 15 years of Indian & International experience, during the store launch.

With the successful opening of over 33 stores in the past year, The Sleep Company continues to assert its position as a disruptive force in the industry. As one of the youngest D2C brands to master the omnichannel model, their customer-centric approach has propelled them to new heights. Going forward, The Sleep Company remains dedicated to its growth trajectory, driven by innovative product launches and a determined expansion of its presence worldwide.