MediBuddy, India’s largest digital healthcare platform known for innovative healthcare solutions, has launched the #LoseTheMentalWeight campaign in honor of World Mental Health Day. This campaign highlights the importance of accessible, convenient mental healthcare services while challenging the stigma surrounding mental health.

Mental health affects millions of lives across the globe, and the #LoseTheMentalWeight campaign seeks to dismantle the walls of silence that have long surrounded it. MediBuddy recognizes that mental health has long been a topic of stigma, causing many to silently deal with their struggles. This campaign is dedicated to destigmatizing mental health issues and creating a safe space for individuals to share their experiences. Through this campaign, the aim is to cast a spotlight on this critical issue and foster positive conversations around mental health. With a vision to make high-quality healthcare accessible for a billion Indians, MediBuddy is stepping up as your buddy for better mental health. The campaign will be made live on October 10, 2023, on the World Mental Health Day.

Speaking about the campaign, Mr. Saibal Biswas, Head of Marketing, Partnerships & PR at MediBuddy, said, “Conversations about mental health and well-being are imperative, and it’s high time that it is given the recognition it deserves, just like physical health. This campaign aims to emphasize the immediate connection with specialists within 10 minutes, ensuring 100% privacy and confidentiality, 24/7 accessibility, and a secure and comfortable space for online video doctor consultations. At MediBuddy, we aim to destigmatize mental health issues and enable safe spaces for individuals to share their experiences. #LoseTheMentalWeight seeks to draw attention to the need for improved mental health services, better access to care, and the power of community support in helping those in need reach out for help.”

#LoseTheMentalWeight advocates for improved mental health services and access to better care. The campaign recognizes that mental health is a fundamental aspect of overall well-being and promotes positive changes in mental healthcare through increased awareness and dialogue. This campaign is conceptualized and produced by MediBuddy’s in-house creative team. The campaign video is titled #LoseTheMentalWeight and is 1 Minute 18 seconds in duration. The video will be amplified across all social media platforms.

MediBuddy’s #LoseTheMentalWeight campaign seeks to remind everyone that it’s okay not to be okay and that help is readily available. This World Mental Health Day, join us in creating a world where mental health is a priority, stigma is replaced by understanding, and support is just a click away.