• According to the World Health Organization, approximately 63 million people in India suffer from significant Auditory Impairment, highlighting the urgent need for effective solutions and interventions.

Starkey, a global leader in hearing technology, today announced the launch of its revolutionary Genesis AI hearing aids in India. With a deep commitment to improving hearing health and overall well-being, Starkey continues its legacy of innovation by introducing cutting-edge solutions tailored to address the rising prevalence of hearing loss in India.

India faces a significant challenge, with hearing loss affecting millions of individuals across all age groups. According to the World Health Organization, approximately 63 million people in India suffer from significant auditory impairment, highlighting the urgent need for effective solutions and interventions. Moreover, with India’s aging population projected to double by 2050 surpassing the number of children, the prevalence of hearing impairment is expected to rise, underscoring the importance of proactive measures to address this pressing health issue.

Launching the revolutionary Genesis AI in India, Mr. Brandon Sawalich, President and CEO of Starkey said, “We are excited to introduce Genesis AI to patients and hearing care professionals in India. With Genesis AI, we have greatly expanded the capabilities of hearing aids beyond expectations. It is the largest leap forward ever in hearing technology, transforming hearing aids from single-function listening enhancement devices into discreet, multipurpose health and communication tools. The new technology is already changing lives in the U.S., Canada, Europe, Australia, and New Zealand and now, we are very excited about its launch in India.”

Starkey’s Genesis AI represents a quantum leap in hearing aid technology, offering unparalleled sound clarity, advanced health-tracking capabilities, and a personalized user experience. The key features of Genesis AI include an Advanced Starkey Neuro Sound Processor, a long-lasting rechargeable battery, health tracking sensors, enhanced sound processing with Edge Mode+, ergonomic design, and comfortable fit.

Dr. Achin Bhowmik, Chief Technology Officer & EVP of Engineering of Starkey, said, “Genesis AI represents the culmination of years of research and innovation, driven by our commitment to improving the lives of individuals with hearing loss. With its advanced features and cutting-edge technology, Genesis AI sets a new standard for hearing care excellence.”

“Genesis AI represents a monumental leap in hearing aid technology, featuring our advanced Starkey Neuro Processor, which boasts six times the transistors and four times the speed of previous generations. This cutting-edge processor mimics the function of the central auditory system, delivering unparalleled sound processing and clarity,” added Dr. Bhowmik.

Coupled with a long-lasting rechargeable battery providing up to 51 hours of usage, integrated health tracking sensors for proactive well-being management, enhanced sound processing for optimal speech understanding in diverse environments, and a sleek, ergonomic design ensuring discretion and comfort, Genesis AI sets a new standard for hearing care excellence.

Starkey’s products and solutions can go a long way in dealing with India’s hearing problems. In India, as per the 75th National Sample Survey (NSS) (2017–2018) report, hearing disability was estimated in 0.3% of the population. About 49.8% of them reported hearing only loud sounds or inability to hear at all. Starkey’s goal is to eliminate preventable deafness, reduce the burden of deafness to <1%, and empower the hearing impaired to lead an economically and socially productive life.

Starkey’s President Mr. Sawalich and CTO Dr. Achin Bhowmik, Starkey India MD Mr Akhil Chauhan along with other members of the Starkey executive team, attended the India launch event in New Delhi.

Key Features of Genesis AI

Advanced Neuro Processor: Boasting six times the transistors and four times the speed of previous generations, the Neuro Processor mimics the function of the central auditory system, delivering superior sound processing and clarity.

Long-Lasting Rechargeable Battery: With up to 51 hours of battery life from a single charge, Genesis AI ensures uninterrupted usage, providing users with confidence and convenience throughout their day.

Health Tracking Sensors: Integrated sensors monitor activity levels, detect falls, and track overall health metrics, empowering users to proactively manage their well-being.

Enhanced Sound Processing: Genesis AI’s advanced sound processing capabilities optimize speech understanding and reduce background noise, ensuring clear communication in diverse environments.

Sleek Design and Comfortable Fit: Designed for discretion and comfort, Genesis AI features a sleek, ergonomic design that seamlessly integrates into users’ lifestyles.