Manipal Hospital Bhubaneswar is launching an innovative
public awareness campaign titled “K&D Performance Review” to mark World Kidney Day,
highlighting the importance of kidney health and encouraging early screening. The initiative
aims to shift the focus from treatment to prevention by helping people better understand
how well their kidneys are functioning and why regular screening matters.

The campaign was officially launched at 12 th March 2026, from the hospital, where visitors
participated in an interactive session that allowed people to learn about kidney health while
getting their basic health parameters checked. Adding a creative touch to the campaign, the
hospital introduced two mascots – Kid and Ney – who will stroll around high-footfall areas in
Bhubaneswar and Cuttack for a week to spread awareness about kidney health. The
mascots will carry a QR Code that visitors can scan to answer few questions and learn about
why their kidneys might be due for a “review.”

To convert awareness into action, the hospital is also introducing tailor-made kidney
screening packages to those who fill the Kidney Risk Assessment designed to provide a
comprehensive report of kidney health. These Packages comprise of Basic, Intermediate and
Advanced levels which is valid till 31 st March 2026.

The initiative will be led by a multidisciplinary team of specialists including Dr. Manas
Ranjan Pradhan, Senior Consultant – Urology; Dr. Subodh Das,Senior Consultant –
Urology; Dr. Saiprasad Sahoo, Senior Consultant – Nephrology; and Dr. Sukanto Kishore
Das, Senior Consultant – Nephrology.

Doctors at Manipal Hospital Bhubaneswar highlighted that, “Many kidney diseases progress
silently and are often detected only at an advanced stage Therefore, ‘K&D Performance
Review’ campaign is aiming to make kidney health easier for people to understand and
track, much like reviewing performance indicators in everyday life. By encouraging
individuals to review their Kidney Performance Indicators through regular screening and
preventive care, we hope to help the community identify risks early and take proactive steps
to protect their kidney health.”