Prius Communications has strengthened its senior
leadership team with the appointment of veteran industry professional Mr. Sanjay
Sharma as Director  PR. In his new role, Mr. Sharma will oversee strategic public
relations mandates across the group’s two key verticals  Prius Brand and Business
Partners and Prius Healthcare  with a focus on media relations, corporate
reputation, brand advisory, stakeholder engagement, and integrated PR strategy.

Mr. Sharma brings with him over three decades of rich experience across
advertising, corporate communications, marketing communications, brand
management, media relations, and journalism. An alumnus of the Indian Institute of
Mass Communication (IIMC), he has also had international exposure and is widely
networked across the media, corporate, and public relations ecosystem.

During his distinguished career, Mr. Sharma has held senior leadership and
communications roles across several reputed organisations, including Indian
Airlines/Air India, Dalmia Group, Jindal Group, Birla Group, The Hindustan Times
Group, and ITV Network. His professional journey also includes his association with
All India Radio as an English newsreader, reflecting his strong command over
language, media understanding, and public messaging. His understanding and
exposure in domains like civil aviation, aerospace, defence, real estate,
infrastructure, education, and media makes him stand apart from the rest among
others.

Speaking on his new role, Mr. Sanjay Sharma, Director – PR, Prius
Communications, said, “I am pleased to join Prius Communications at an important
stage of its growth journey. Communication today is not only about visibility, but
about building credibility, trust, and meaningful engagement with stakeholders. Prius
has built strong capabilities across healthcare, corporate reputation, and brand
communications, and I look forward to contributing to its continued growth and
impact.”

Welcoming him to the leadership team, Mr. Baldev Raj, Founder & CEO, Prius Brand
and Business Partners, flagship of Prius Communications, and Chairman, Public

Relation Council of India  Delhi Chapter, said, “We are delighted to welcome Mr.
Sanjay Sharma to Prius Communications. His vast experience, deep media
understanding, and strategic PR expertise will further strengthen our leadership
team. As we continue to expand Prius Brand and Business Partners and Prius
Healthcare, his guidance and counsel will add immense value to our clients, teams,
and long term growth vision.”

With Mr. Sharma’s appointment, Prius Communications aims to further strengthen its
senior leadership, enhance strategic PR counsel for clients, and deepen its
engagement across media, corporate, healthcare, and reputation led mandates.